PPQ
Product Profile Questionnaire
This questionnaire is part of an ongoing collaborative research study on product design and asks you about your experiences with a product of your choice. It has 5 sections will take you less than 5 minutes to complete.
Think about a product that you may have seen
in an advert, in a store, o
r that you use
and then answer the following questions about this product.
Please complete this questionnaire for just a
single product
(e.g hairdryer, shaver, radio, iron, phone, hifi, computer, camera etc.). For most questions you can make your responses by clicking an appropriate button. For some questions you will need to type a short answer into a text box. Please complete a new survey for each product that you would like to evaluate.
SECTION 1. BACKGROUND INFORMATION
1. What is your age (years)?
19 or less
20-29
30-39
40-49
50-59
60 plus
2. What is your gender?
Woman
Man
3. What is your email address?
(in case we need to contact you)
4. What make of product are you rating ?
5. What type of product are you rating?
hairdryer
shaver
radio
iron
phone
hifi system
computer
portable CD player
camera
other - choose any product and say what this is here
6. What color is the product?
main color (> 50% area)
additional color
color of controls (list all colors)
color of displays (list all colors)
7. If you have used the product how often have you used it?
If you haven't used the product go to
Q.8
several times a day
once a day
few times a week
once a week
few times a month
once a month
less often than once a month
8. If you have not used the product, how do you know about this product?
only seen advert
seen in store
have held product but never used it
other. If "other", how did you see the product?
9. How long have you had the product?
(leave blank if you don't have the product)
10. Who owns the product?
me
family member
friend
landlord
other. If "other", who is this?
11. How did you get the product?
bought it myself
gift from a relative
gift from a friend
other. If "other", how did you get the product?
12. Where was the product bought?
City
Country
13. If the product came with instructions, did you read these?
no instructions with product
saw instructions but didn't read
read instructions briefly
read instructions carefully
14. Was the product advertised as being "ergonomically" designed?
Yes
No
Don't know
SECTION 2. OVERALL OPINIONS ABOUT THE PRODUCT
Please indicate your opinions about product that you are evaluating.
Choose the button that most closely matches your IMMEDIATE OPINION about each attribute.
Don't spend a long time thinking about each attribute.
Product Attribute 1
Very
Fairly
Neither
Fairly
Very
Appearance
Interesting
Boring
Shape
Sleek
Bulky
Weight
Light
Heavy
Texture
Smooth
Rough
Size
Big
Small
Color
Suitable
Unsuitable
Look
Nice
Ugly
Style
Elegant
Drab
Product Attribute 2
Very
Fairly
Neither
Fairly
Very
Quality
Expensive
Cheap
Image
Futuristic
Conventional
Smell
Good
Bad
Feel
Comfortable
Uncomfortable
Apparent ease of use
Easy to use
Difficult to use
Apparent function
Essential
Frivolous
Attractiveness
Attractive
Unattractive
Recommend product to others
Definitely Yes
Definitely No
SECTION 3. OPINIONS ABOUT THE PRODUCT CONTROLS
Please indicate your opinions about the controls for the product that you are evaluating.
Choose the button that most closely matches your IMMEDIATE OPINION about each attribute.
Don't spend a long time thinking about each attribute.
Control Attribute
Very
Fairly
Neither
Fairly
Very
Appearance
Attractive
Unattractive
Shape
Sleek
Bulky
Texture
Smooth
Rough
Size
Big
Small
Color
Suitable
Unsuitable
Look
Nice
Ugly
Feel
Comfortable
Uncomfortable
Ease of use
Easy to use
Difficult to use
Function
Obvious
Ambiguous
Layout
Good
Bad
Labels
Clear
Confusing
SECTION 4. OPINIONS ABOUT THE PRODUCT DISPLAYS
If your product doesn't have any kind of information display, go to the
Section 5.
If your product displays information please indicate your opinions about the display for the product that you are evaluating.
Choose the button that most closely matches your IMMEDIATE OPINION about each attribute.
Don't spend a long time thinking about each attribute.
Visual Display Attribute
Very
Fairly
Neither
Fairly
Very
Appearance
Attractive
Unattractive
Shape
Sleek
Bulky
Brightness
Bright
Dim
Size
Big
Small
Color
Suitable
Unsuitable
Look
Nice
Ugly
Icons/symbols
Easy to recognize
Difficult to recognize
Visibility
Difficult to see
Easy to see
Function
Obvious
Ambiguous
Layout
Good
Bad
Information
Clear
Confusing
Text
Large
Small
If your product has an audible display please answer the following questions otherwise go to
Section 5.
Auditory Display Attribute
Very
Fairly
Neither
Fairly
Very
Loudness
Loud
Quiet
Sound
Pleasant
Unpleasant
Understandability
Easy
Difficult
Audibility
Easy to hear
Difficult to hear
Appropriateness
Appropriate
Inappropriate
SECTION
5. PRODUCT USABILITY
If you have used the product for a while please answer the following questions.
If you have never use the product please got to the end and select the
submit button.
Please indicate your opinions about using product that you are evaluating.
Choose the button that most closely matches your IMMEDIATE OPINION about each attribute.
Don't spend a long time thinking about each attribute.
Product Use Issues
Very
Fairly
Neither
Fairly
Very
Reliability
Reliable
Unrealiable
Efficiency
Efficient
Inefficient
Satisfaction
Satisfactory
Unsatisfactory
Pleasure
Pleasant
Unpleasant
Entertainment
Fun to use
Boring to use
Ease of use
Natural
Awkward
Performance
Good
Bad
Usability
Simple to use
Difficult to use
Documentation
Easy to read
Difficult to read
How do you feel when you use the product?
Very
Fairly
Neither
Fairly
Very
Pleasure
Happy
Sad
Confidence
Confident
Unsure
Security
Secure
Insecure
Proficiency
Competent
Incompetent
Stress
Relaxed
Stressed
Pride
Proud
Embarrassed
Strength
Powerful
Weak
Sensuality
Unihibited
Inhibited
Sociability
Sociable
Solitary
Sophistication
Sophisticated
Unsophisticated
If you have any other comments, such as WHY you felt how you did about the product, then please type them in the text box below
Please select '
Submit
" to send us your opinions.
Thank you for completing this survey.
Email the authors
© Alan Hedge and Neville Stanton, Cornell University, Ithaca, NY 14853, May 1998.