PPQ
Product Profile Questionnaire
This questionnaire is part of an ongoing collaborative research study on product design and asks you about your experiences with a product of your choice. It has 5 sections will take you less than 5 minutes to complete.

Think about a product that you may have seen in an advert, in a store, or that you use and then answer the following questions about this product.
Please complete this questionnaire for just a single product (e.g hairdryer, shaver, radio, iron, phone, hifi, computer, camera etc.).  For most questions you can make your responses by clicking an appropriate button. For some questions you will need to type a short answer into a text box.  Please complete a new survey for each product that you would like to evaluate.
SECTION 1.    BACKGROUND INFORMATION
1. What is your age (years)?
19 or less
20-29
30-39
40-49
50-59  
60 plus
2. What is your gender?
Woman    
Man
3. What is your email address? (in case we need to contact you)
4. What make of product are you rating ?
5. What type of product are you rating?
hairdryer
shaver
radio
iron
phone
hifi system
computer
portable CD player
camera
other - choose any product and say what this is here
6. What color is the product? 
main color (> 50% area)

additional color

color of controls (list all colors)
color of displays (list all colors)
7. If you have used the product how often have you used it? If you haven't used the product go to Q.8
several times a day
once a day
few times a week
once a week
few times a month
once a month
less often than once a month
8. If you have not used the product, how do you know about this product?
only seen advert
seen in store
have held product but never used it 
other. If "other", how did you see the product?
9. How long have you had the product? (leave blank if you don't have the product)
10. Who owns the product?
me 
family member
friend 
landlord 
other. If "other", who is this?
11. How did you get the product?
bought it myself 
gift from a relative 
gift from a friend 
other. If "other", how did you get the product?
12. Where was the product bought? 
City    Country
13. If the product came with instructions, did you read these?
no instructions with product
saw instructions but didn't read
read instructions briefly  
read instructions carefully
14. Was the product advertised as being "ergonomically" designed?
Yes
No
Don't know
SECTION 2.    OVERALL OPINIONS ABOUT THE PRODUCT
Please indicate your opinions about product that you are evaluating.
Choose the button that most closely matches your IMMEDIATE OPINION about each attribute.
Don't spend a long time thinking about each attribute.
Product Attribute 1
 Very Fairly Neither Fairly Very
Appearance Interesting Boring
Shape Sleek Bulky
Weight Light Heavy
Texture Smooth Rough
Size Big Small
Color Suitable Unsuitable
Look Nice Ugly
Style Elegant Drab

 

Product Attribute 2 Very Fairly Neither Fairly Very
Quality Expensive Cheap
Image Futuristic Conventional
Smell Good Bad
Feel Comfortable Uncomfortable
Apparent ease of use Easy to use Difficult to use
Apparent function Essential Frivolous
Attractiveness  Attractive Unattractive
Recommend product to others Definitely Yes Definitely No
SECTION 3.    OPINIONS ABOUT THE PRODUCT CONTROLS
Please indicate your opinions about the controls for the product that you are evaluating.
Choose the button that most closely matches your IMMEDIATE OPINION about each attribute.
Don't spend a long time thinking about each attribute.
Control Attribute Very Fairly Neither Fairly Very
Appearance Attractive Unattractive
Shape Sleek Bulky
Texture Smooth Rough
Size Big Small
Color Suitable Unsuitable
Look Nice Ugly
Feel Comfortable Uncomfortable
Ease of use Easy to use Difficult to use
Function Obvious Ambiguous
Layout Good Bad
Labels Clear Confusing
SECTION 4.    OPINIONS ABOUT THE PRODUCT DISPLAYS
If your product doesn't have any kind of information display, go to the Section 5.
If your product displays information please indicate your opinions about the display for the product that you are evaluating.
Choose the button that most closely matches your IMMEDIATE OPINION about each attribute.
Don't spend a long time thinking about each attribute.
Visual Display Attribute Very Fairly Neither Fairly Very
Appearance Attractive Unattractive
Shape Sleek Bulky
Brightness Bright Dim
Size Big Small
Color Suitable Unsuitable
Look Nice Ugly
Icons/symbols Easy to recognize Difficult to recognize
Visibility Difficult to see Easy to see
Function Obvious Ambiguous
Layout Good Bad
Information Clear Confusing
Text Large Small
 
If your product has an audible display please answer the following questions otherwise go to Section 5.
Auditory Display Attribute Very Fairly Neither Fairly Very
Loudness Loud Quiet
Sound Pleasant Unpleasant
Understandability Easy Difficult
Audibility Easy to hear Difficult to hear
Appropriateness Appropriate Inappropriate
SECTION 5.    PRODUCT USABILITY
If you have used the product for a while please answer the following questions.
If you have never use the product please got to the end and select the submit button.
Please indicate your opinions about using product that you are evaluating.
Choose the button that most closely matches your IMMEDIATE OPINION about each attribute.
Don't spend a long time thinking about each attribute.
Product Use Issues Very Fairly Neither Fairly Very
Reliability Reliable Unrealiable
Efficiency Efficient Inefficient
Satisfaction Satisfactory Unsatisfactory
Pleasure Pleasant Unpleasant
Entertainment Fun to use Boring to use
Ease of use Natural Awkward
Performance Good Bad
Usability Simple to use Difficult to use
Documentation Easy to read Difficult to read

 

How do you feel when you use the product? Very Fairly Neither Fairly Very
Pleasure Happy Sad
Confidence Confident Unsure
Security Secure Insecure
Proficiency Competent Incompetent
Stress Relaxed Stressed
Pride Proud Embarrassed
Strength Powerful Weak
Sensuality Unihibited Inhibited
Sociability Sociable Solitary
Sophistication Sophisticated Unsophisticated
 
If you have any other comments, such as WHY you felt how you did about the product, then please type them in the text box below

Please select 'Submit" to send us your opinions.
 

Thank you for completing this survey.

Email the authors
© Alan Hedge and Neville Stanton, Cornell University, Ithaca, NY 14853, May 1998.